Why Cold Email Remains a Powerhouse in 2024

Hey folks, Finn here! Let’s talk about why cold email is still a powerhouse in 2024. If you’re in the sales game, you’ve probably heard a lot about cold emailing, but let me break down exactly why it’s such a valuable tool for your outbound sales strategy.

Predictability

Cold email campaigns offer predictability that you just don’t get with paid ads. Typically, your response rates (ABR) with cold emails remain steady. If you’re seeing a 0.5% response rate, it’s likely to stay around that number as you scale. This consistency means you can plan your outreach and sales processes with a lot more confidence.

Validation

Cold email is an excellent channel for validating new offers and video sales letters (VSLs). Instead of burning through hundreds of dollars a day on ads to test new concepts, you can use cold emails to gauge interest and tweak your messaging. It’s a cost-effective way to refine your approach before going big.

Low Cost-Per-Acquisition (CPA)

One of the biggest reasons cold email is so powerful is the cost. Setting up a basic cold email infrastructure will only set you back around $1500-$3000 per month. For that price, you can expect to get anywhere from 2-5 client conversations every month—assuming your sales game is on point. This kind of cost-per-acquisition is unbeatable and makes scaling your paid ad campaigns a lot easier. It’s like getting a Ferrari for the price of a used sedan.

Scalability

Cold email is incredibly scalable. Want to send more emails? Just buy more inboxes and scrape more leads. It’s as simple as that. Plus, with the right Standard Operating Procedures (SOPs) and hires, you can automate the entire system. It’s like having a sales team that works around the clock without ever needing a coffee break.

Look-Alike Audiences (LLAs)

Here’s a cool trick: use the positive responses from your cold email campaigns to create Look-Alike Audiences on Facebook. This means you can take your list of interested leads and let Facebook find more people who are likely to be interested in your offer. This data is gold and can supercharge your paid ad campaigns.

Calendar Efficiency

One drawback of paid ads is dealing with a lot of no-shows and unqualified prospects. Our data shows that meetings booked via cold email are more likely to show up and be qualified. This means higher calendar efficiency and less time wasted on dead-end leads. Your sales team will thank you for this one!

Conclusion

Cold email remains a powerhouse in 2024 for a reason. Its low cost, predictability, and scalability make it an indispensable tool for any outbound sales strategy. By setting up your campaigns correctly and leveraging the power of cold email, you can drive consistent, high-quality leads and scale your business efficiently. So, if you’re looking to up your outbound game, cold email is where it’s at!