Crafting Irresistible Cold Emails: Tips and Templates

Hey there, Finn here! Crafting a compelling cold email can make all the difference in your outbound sales efforts. A well-written email can open doors and create opportunities that might otherwise be missed. Let’s dive into some tips and templates to help you write cold emails that get results.

Creating Cold-Friendly Offers

Before we even get into writing the email, you need to have a cold-friendly offer. This is an offer compelling enough to grab the attention of a complete stranger scrolling through their inbox.

Examples of Cold-Friendly Offers:

• SaaS Companies: Get 50 free trial sign-ups in 30 days or you don’t pay.

• Marketing Agencies: Get 20 qualified leads per month or you don’t pay.

• Tech Consultants: Get 10 discovery calls with enterprise clients or you don’t pay.

• E-commerce Stores: Increase your revenue by 20% in three months or you don’t pay.

Steps to Create a Cold-Friendly Offer:

1. Specific Avatar: Tailor your offer to a specific person. For example, instead of just saying “SaaS professionals,” specify “SaaS founders.”

2. Specific Outcome: Offer a specific result that the market desires most. For instance, SaaS founders want more trial sign-ups, not just traffic to their site.

3. Risk Reversal: Include a guarantee or risk reversal to reduce the perceived risk for the prospect. This could be a money-back guarantee or a “we work for free” promise.

Writing Effective Subject Lines and Openers

The subject line is the first thing your prospect sees, so it needs to capture their attention.

Top Performing Subject Lines:

• quick question

• {{firstName}} - quick question

• {{firstName}}, thoughts?

• question about {{companyName}}

• {{firstName}}?

Crafting the Opener: The opener should convey that the email was written specifically for the recipient, even if it wasn’t.

Examples of Top Performing Openers:

• I came across you while searching for SaaS founders in San Francisco.

• As a marketing agency owner, I imagine you’re always looking for ways to generate more qualified leads.

• Was searching for top tech consultants in New York and came across your profile - congrats on your recent project success!

The Anatomy of a Cold Email

A good cold email typically consists of 3-4 lines that are relevant, fit on an iPhone screen (since 70% of emails are opened on mobile), and get straight to the point.

Components of a Cold Email:

1. The Opener: Personalized and relevant to the prospect.

2. The Body: Present your cold-friendly offer succinctly.

3. A Case Study (optional): Provide a tangible example of your offer’s success.

4. The Call To Action (CTA): A clear next step for the prospect.

5. Signature: A professional closing that builds trust.

Top Performing Body Examples:

• We can get 57 paid trials to come into your SaaS platform next month using our end-to-end lead nurturing process - or you don’t pay.

• We help marketing agencies like yours get an extra 20 qualified leads every month guaranteed.

• We have a way to bring you 10 discovery calls with enterprise clients over the next 30 days - or you don’t pay.

Crafting the Call To Action (CTA)

Your CTA should be low-risk and easy for the prospect to respond to. It’s best to keep it soft and conversational.

Examples of Soft CTAs:

• Mind if I send more info?

• Mind if I share more info about how this works?

• Do you mind if I send more information on this?

Examples of Hard CTAs:

• Are you interested in learning more?

• Do you have 12 minutes for a call this week?

• Any interest in hearing how the system works?

Adding a Signature

A good signature builds trust and shows that you’re a real person. Include your name, role, company name, and a link to your calendar or social media profiles.

Signature Framework: [Full Name] [Role] | [Company Name] [Lets Chat] [Phone Number] [City & Zip Code] [Youtube or LinkedIn]

Including Case Studies

If you have case studies, use them to build credibility and show tangible results.

Case Study Example in the Body: Hey {{firstName}}, I came across you while searching for SaaS founders in San Francisco. Just reaching out because our user acquisition system recently helped a SaaS platform in your area gain 50 new trial sign-ups in the first month of working with us. Open to learning how we can help you do the same?

Conclusion

Crafting irresistible cold emails isn’t rocket science, but it does require attention to detail and a clear understanding of your audience. By following these tips and using the templates provided, you’ll be well on your way to creating cold emails that open doors and drive results. Happy emailing!