
My Cold Email Marketing Setup Explained: The Best Method for 2024
Hey there, Finn here from Charm—your go-to outbound sales tool designed to do the heavy lifting so you don’t have to. Today, I want to break down a method for setting up cold email sender accounts that’s not only cost-effective but also keeps your emails out of the dreaded spam box. Trust me, if you’re in the business of lead generation, you’ll want to pay attention to this one.
Why This Method Matters
Cold email marketing is still one of the most powerful ways to reach potential clients, but it’s not without its challenges. If your emails end up in spam, your efforts (and money) are wasted. That’s where this setup shines—it’s all about leveraging trusted servers like Google and Microsoft Office, making sure your emails land in the inbox, and doing it all at a fraction of the cost.
The Secret Sauce: Using GoDaddy and Microsoft Office 365
Let’s start with the basics: purchasing a domain through GoDaddy. The reason GoDaddy is key here is their deal with Microsoft Office 365. When you buy a domain from GoDaddy, you can snag a Microsoft Office email account for as little as $2 per month for the first year. Compare that to the standard $6 per month, and you’re already saving big.
Here’s how it works:
Buy a Domain: Head over to GoDaddy and purchase a domain for your cold email campaigns. Keep it simple and relevant to your business.
Set Up Microsoft Office 365: During the checkout process, you’ll see an option to add Microsoft Office 365 Essentials for just $1.99 per month. This includes setting up your email accounts tied to the domain you just purchased.
Scale Easily: GoDaddy’s interface makes it easy to scale. You can add multiple email accounts under the same domain, all benefiting from the discounted rate.
Setting Up Your Email for Success
Once you’ve got your domain and Microsoft Office email accounts set up, the next step is to configure your email settings to ensure deliverability. This is where it gets a bit technical, but don’t worry—I’ve got you covered.
Enable SMTP Authentication: Head into the advanced settings of your email account and turn on SMTP authentication. This step is crucial for integrating your email with cold email tools like Charm.
Configure DNS Settings: GoDaddy makes this part seamless. When you set up your Microsoft Office account, GoDaddy automatically configures your DNS records for you. However, it’s always a good idea to double-check and ensure that everything is set up correctly.
Set Up DKIM and DMARC Records: These records are essential for email authentication, which helps prevent your emails from being flagged as spam. You can use a tool like EasyDMARC to generate these records, then add them to your DNS settings in GoDaddy.
Integrate with Cold Email Tools: After setting up your email accounts, the final step is to integrate them with your cold email platform. Tools like Instantly are great for warming up your emails and ensuring they don’t get flagged as spam.
The Power of Warming Up
Warming up your emails is like warming up before a workout—it gets everything moving smoothly and prevents injury (or in this case, spam filters). When you create a new email account, don’t start blasting emails right away. Instead, let it “warm up” by gradually increasing the volume of emails you send.
With tools like Instantly, you can automate this process, ensuring your emails are delivered smoothly and that your domain reputation remains intact. A strong reputation means your emails are more likely to land in the inbox, rather than the spam folder.
Scale Your Campaigns with Confidence
By following this method, you’re setting up a scalable cold email system that’s both cost-effective and reliable. Whether you’re running a small campaign or scaling up to hundreds of accounts, this setup will keep your emails out of spam and in front of your prospects.
If this sounds like a lot to handle, don’t worry—that’s exactly why I built Charm. Our platform takes care of all these technical details, from email account setup to campaign optimization, so you can focus on what matters most: closing deals. With Charm, you get the best of both worlds—a powerful, automated system that ensures your emails are effective, without the headache of managing it all yourself.
Final Thoughts
Cold email marketing doesn’t have to be complicated or expensive. With the right setup, you can run highly effective campaigns that reach your target audience without breaking the bank. If you’re looking for a more hands-off approach, Charm is here to help, handling everything from setup to execution so you can focus on growing your business.